usually most the people think brand is name or logo and etc….
but must I say the brand is not name, not logo, color and packing or anything that you think.
in fact brand is identity
is position in mind and heart people that cause individuals choose that category of goods and make these feel better.
all watch show we time but people buy Rolex that is too expensive…why
the reason is not that Rolex is more accurate than other watches.
Rolex has special feeling and identity for that audiences.
and for that reason I say brand is identity.
Generally speaking brand includes name,logo,color, symbol, identity, feeling, position and even packing.
At the end, I must say brand is good feeling that customers obtain by choose us.